Acquisition Agent
In place of · Acquisition Lead
Watches every paid and organic source and tells you where the next profitable customer comes from.
- Daily CPA, ROAS and conversion tracking across all channels
- Flags funnel drop-offs and proposes the fix, with the numbers
- Landing-page and traffic-source test plans, ready to run
- Weekly forecast and a one-page report for whoever signs off budget
You keepBudget decisions and platform logins
Media Buying Agent
In place of · Lead Media Buyer
Runs the day-to-day of paid campaigns so good spend scales and bad spend gets cut early.
- Budget pacing, bid and placement changes inside limits you set
- Prunes losing placements and rotates tired creative
- Scouts and benchmarks new traffic sources before you spend
- ROI per campaign with kill / scale / hold calls
You keepSpend caps, vendor deals and new-network sign-ups
Retention Agent
In place of · Retention Team Lead
Spots customers drifting away before they cancel, and plans what brings them back.
- Churn-risk score per customer, refreshed daily
- Cohort, churn and lifetime-value reporting without a data team
- Loyalty and retention programmes built on real behaviour
- Prioritised weekly plan for the win-back and email agents
You keepOffer strategy and final sign-off
Win-back Agent
In place of · Retention Specialist
Re-engages lapsed customers across email, SMS and push with offers that fit what they did last.
- Segments lapsed and at-risk customers automatically
- Targeted re-engagement across email, SMS and push
- Personalised offers from each customer’s history
- Tests timing and messaging, keeps what works
You keepDiscount limits and CRM set-up
Email & SMS Agent
In place of · Email Marketing Specialist
Owns the whole email and SMS programme — flows, campaigns, deliverability and the revenue it drives.
- Welcome, abandoned-cart, upsell and win-back flows, built and live
- Subject lines and copy in your voice, A/B tested
- List hygiene, segmentation and SPF / DKIM / DMARC monitoring
- Monthly email-revenue report with next steps
You keepSend frequency, VIP strategy and compliance sign-off
Marketing Manager Agent
In place of · Marketing Manager
Ties the other agents together and gives you one clear picture every morning.
- Morning brief: yesterday’s numbers, what changed, what to do today
- Campaign calendar and briefs for every other agent
- KPI dashboard and budget-allocation recommendations
- Monthly board-ready report and competitor audit
You keepStrategic direction and final decisions
Creative Agent
In place of · Graphic Designer / Video Editor
Produces ad creative at testing volume — banners, thumbnails, short video — sized for every platform.
- Banners, thumbnails and landing-page graphics on brand
- Video scripts, storyboards and short promo edits
- Every asset resized and exported per placement
- Dozens of variants per campaign for proper testing
You keepBrand approval and hero-asset polish
Content & SEO Agent
In place of · Content / UX Writer
Writes the pages, posts and microcopy that rank and convert, in one consistent voice.
- Landing pages, ad copy and blog posts on a schedule
- UX microcopy — buttons, onboarding, error and empty states
- Keyword research, briefs and programmatic SEO pages
- Compliance-aware copy for regulated industries
You keepBrand voice and legal review
Partnerships Agent
In place of · Relationship Manager
Finds, recruits and reports on affiliates and partners without a full-time manager.
- Researches and qualifies affiliate, content and influencer partners
- Personalised outreach and follow-ups at scale
- Programme terms, commission models and incentives
- Partner performance and ROI reporting
You keepThe relationships themselves and final terms